The Collective

The Collective is a coworking space aiming to connect professionals from the digital & creative industry.

The Collective was my first step into entrepreneurial territory: for the first time I could build a product from scratch, from idea to execution, defining every aspect of its lifecycle. As a designer, this led me to shift from a service-oriented approach to a product-oriented one.

Building and managing a coworking space means learning to wear many hats: design (both in the physical and digital realm), marketing & sales, pricing, admin, client acquisition, client retention, customer care, and more.

As far as design is concerned, I embraced the full spectrum of design work and created all kinds of visuals: from logos to websites & Wordpress customizations, from T-Shirts to flyers, from ads to marketing visuals (and even a wall drawing!).

Year: 2012-2013 / Category: coworking
Services: Product logo, Website UI, Other Visuals

Logo Design & Identity

The Collective - The Collective logo, final version
The Collective logo, final version
The Collective - Logo wireframe
Logo wireframe

It was only after countless design hours and tens of different iterations that The Collective's logo reached its current form. When I started I didn't have a clear picture in mind but I knew I wanted a logo with a classic look, like an established brand that's been around for a long time.

I designed the logo in Illustrator, and as the wireframes show it comprised many elements — shapes, decorations, lines and typography — all condensed in a coherent whole.

The logo received attention and was featured on several blogs, online magazines and logo collections: Designyourway, DesignWoop, We Love Graphic Design, and many others.

The Collective - Logo iterations
Logo iterations
The Collective - Logo early drafts
Logo early drafts
The Collective - Identity for The Collective's Learning Branch
The Collective Learning: identity
The Collective - The Collective Learning: sketches
The Collective Learning: sketches
The Collective - The Collective Learning: design for course certificates
The Collective Learning: design for course certificates

Colors & typography

  • #e70033
  • #e2e1dd
  • #717f81
  • #444
  • Font selection: PT Sans
  • Font selection: Novecento Wide

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UI Design & iconography

The Collective - Main Website
Main Website
The Collective - Website layout sketches
Design process: Website layout sketches
The Collective - Website Photoshop mockup
Design process: Website Photoshop mockup
The Collective - Blog Layout (WP customization)
Blog Layout (WP customization)
The Collective - The Collective Learning Website
The Collective Learning Website
The Collective - Website icons
Website icons

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Other Visuals

The Collective - Gadgets: T-Shirt
Gadgets: T-Shirt
The Collective - Gadgets: T-Shirt
Gadgets: T-Shirt
The Collective - Promo poster
Promo poster
The Collective - Promo flyer
Promo flyer
The Collective - Promotional flyers and coupons
Promotional flyers & coupons
The Collective - Promotional flyers and coupons
Promotional flyers & coupons
The Collective - Logos for product lines
Logos for product lines
The Collective - Prepaid cards mockup
Prepaid cards mockup
The Collective - Visuals for ad banners
Visuals for ad banners
The Collective - Connecting tech & creative talent: concept visual
Concept visual
The Collective - Various marketing visuals
Various marketing visuals
The Collective - Open Sign Artwork
"Open Sign" Artwork
The Collective - Blackboard drawing
Blackboard drawing

"I knew I wanted a logo with a classic look, like an established brand that's been around for a long time."


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