Save The Mom

Save The Mom is the digital family manager for today's super-busy moms: an easy and smart way for family members to stay connected & organized.

Save The Mom was a startup with a talented team and ambitious plans. At the time of my hiring they had already researched and mocked-up a visual identity and a user interface early-draft; however they weren't satisfied with the results, so I was given the task to reinvent the app and its brand.

Please note: I designed the 1st version (V.1) of Save The Mom, the current release is the work of other talented designers.

Year: 2011 / Category: Family managers, personal social networks
Services: Product logo, Character Design, Website UI, Web App UI, Mobile UI, Other visuals

Logo Design & Identity

Save The Mom - logo final version
Logo, final version
Save The Mom - logo in different formats
Logo in different formats

Character Design

Save The Mom - Character design, final version
Character design, final version

The design process began with character design: the target users (namely: moms) needed a mom character they could relate to.

The mom had to be a modern, dynamic, smart and successful woman, and of course a sweet and caring mother.

There were several iterations, until we reached the final version thanks to the talent of graphic designer and illustrator Lara Savoia.

Save The Mom - character design iterations
Character design iterations

Colors & typography

  • #869c77
  • #cf4500
  • #d3c099
  • #99583c
  • Font selection: Gilde
  • Font selection: Interstate
  • Font selection: Lucida Grande
  • Font selection: Helvetica Neue

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UI Design: Product Site

▼ This product site design has been featured on Web Designer Depot, One Page Love, and many others.

Save The Mom - Save The Mom, product site
Product site

UI Design: Web App

Save The Mom - Signup page
Signup page
Save The Mom - Dashboard
Dashboard

The web UI carried all the familiar styles and features of the mobile UI on a larger screen.

I tried to keep the app's main functionalities (dashboard, calendar, shopping list and check-in) consistent across all platforms, so that the user could alway feel in control, not needing to re-learn anything.

Save The Mom - Calendar: Daily View
Calendar: Daily View
Save The Mom - Calendar: Weekly View
Calendar: Weekly View
Save The Mom - Calendar: Monthly View
Calendar: Monthly View
Save The Mom - Calendar: Monthly View with modal window
Calendar: Monthly View with modal window
Save The Mom - Shopping List
Shopping List
Save The Mom - Check-In
Check-In

UI Design: iPhone App

Save The Mom - App Icon
App Icon
Save The Mom - App icon in different sizes
App icon in different sizes

▼ App development progressed in parallel with my work: the development team would send me wireframes of each app view, and I'd design the corresponding high-fidelity mockups.

At the time skeuomorphic design was still a thing, so the UI is rich in patterns, textures and light FX.

Save The Mom - Splash Screen
Splash Screen
Save The Mom - Sign In/Sign Up
Sign In/Sign Up
Save The Mom - Signup part 1, 2
Signup part 1, 2
Save The Mom - Signup part 3, 4
Signup part 3, 4
Save The Mom - Dashboard
Dashboard
Save The Mom - Calendar
Calendar
Save The Mom - Shopping List
Shopping List
Save The Mom - Check-In
Check-In
Save The Mom - Settings
Settings

UI Design: iPad App

Save The Mom - Splash Screen
Splash Screen
Save The Mom - Signup, step 1
Signup, step 1
Save The Mom - Signup, step 2
Signup, step 2
Save The Mom - Signup, step 3
Signup, step 3
Save The Mom - Signup, step 4
Signup, step 4
Save The Mom - Dashboard
Dashboard
Save The Mom - Calendar: Daily
Calendar: Daily
Save The Mom - Shopping List
Shopping List
Save The Mom - Check In
Check In

Iconography

Save The Mom - Web & mobile app icons
Web & mobile app icons

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Other Visuals

Save The Mom - Illustrations for shopping list
Illustrations for shopping list
Save The Mom - Facebook Landing Tab
Facebook Landing Tab
Save The Mom - E-Mail template
E-Mail template

"At the time skeuomorphic design was still a thing, so the UI is rich in patterns, textures and light FX."


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