Prezzipazzi is no ordinary e-commerce: with its betting system, users can buy products at a discounted price.
Prezzipazzi was the exception among my typical customers: while I mostly worked for early-stage startups, the company was an established and successful digital business. Their results in the field were indisputable, but somehow design was still missing from Prezzipazzi's equation; this is precisely what I was hired to fix.
Year: 2012 / Category: Online Auctions, Moneymaking, Low Bid Auctions
Services: Product logo, UX study, Web App UI
▲ My design work for Prezzipazzi began with a branding challenge: redesigning the logo — which wasn't actually a logo, but just the brand name set in a fancy font — without losing its look & feel and recognizability.
▲ I also studied and designed alternative logos, but they didn't make it into the final choice.
A radical redesign or a brand new logo would've disoriented Prezzipazzi's user base, and that's something that needs to be taken into account when dealing with large audiences.
▲ The same redesign treatment was applied to Bestprix, Prezzipazzi's french sister-site.
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My UI Design work for Prezzipazzi tried to rationally organize information and interaction so that users could always be presented with clear choices; it also aimed to convey trust and accountability, in order to challenge the skepticism that often arises with sites that sell products at a heavily discounted price.
Please note: in the end, for reasons unrelated to my design work, this UI was never implemented on the actual website.
"My UI Design work for Prezzipazzi tried to rationally organize information and interaction so that users could always be presented with clear choices"